Wine Republic – the NZ wine shop with a difference

Sip Bits: Wine FAQ Vol. 1

Wine Republic is an online wine store with a difference. Hand selected wines from boutique wineries, a fresh new look and take on wine e-commerce with a strong social media presence.

Let’s find out more about this handsome online shop from its founders Kelly & Matt:

Tell us a bit about Wine Republic:
With Wine Republic, we’re aiming to represent the best of what artisanal, small winemakers are doing in New Zealand. We have some great small growers and makers of really beautiful, high quality, interesting wines – that wine drinkers in New Zealand have yet to discover!

Basically we want to act as a platform to introduce these wines to people who want to enjoy better, more interesting wine.

When & why did you start it and what is your point of difference to other online wine shops?
We launched at the end of last year, after deliberating over a year or two of whether we were actually going to do this or not! Growing up in the Barossa Valley, wine is a part of life, and we were exposed to some fantastic little-known wines.

When we moved to New Zealand five years ago, we were excited to see what New Zealand wines were all about, but felt there wasn’t much exposure for the little guys over here – we wanted to find these hidden gems, and figured there must be others out there looking for them too!

Point of difference:
We’re trying to bring a more fresh approach to the online wine retail space. We focus on bringing people an interesting, premium selection of little-known New Zealand wines that are hard to find anywhere else.

We personally hand-pick and taste each and every wine we feature, and write all of our own tasting notes from a personal perspective – if it’s not something we would drink, we don’t feature it!

Highs and low of e-commerce:
Highs: the online presence enables us to reach so many more people around New Zealand than a bricks & mortar shop. Social media is a great way of getting people to find out about us and we enjoy the interaction.

Lows: On the flipside, not being able to meet all our customers face to face. And it’s a tad hard to taste wine online, so building trust with our customers, and describing what we feel a wine is truly like is paramount. And coding! Who even understands that stuff?!

Who is the designer and who is the programmer?
We’re both involved in the design of the site, we designed our own branding, all the photos we take ourselves and we’re really striving to create a beautiful, user-friendly site. We work with a local guy who helps us with all the advanced programming stuff we just don’t understand (see ‘Lows’ above!)

Who is your target customer – apart from the one who spends all his money in your shop :)
People like us really! Other like-minded folk who want to try something different and interesting, and aren’t afraid of experimenting with new varieties, or trying something new in the quest for finding that next favourite drop :)

Next week you’ll have the chance to find out more about the founders Kelly & Matt – so keep an eye out for their Q&A!

In the meantime head over to Wine Republic now and check out their selection of boutique New Zealand wines and follow them on Facebook | Twitter & Instagram.


Sign-up to our newsletter and follow Sip NZ Wine on: Instagram | Twitter | Facebook

Leave a Reply

Your email address will not be published. Required fields are marked *