Virginie Le Brun, daughter of Daniel and Adele Le Brun, joined the family business No.1 Family Estate as Global Brand Ambassador in London in 2013 and is now the Sales Director of the iconic Marlborough winery.Read More
Sparkling wine, Champagne, Cuvée, Méthode Traditionnelle… when it comes to bubbles it can all get a bit blurry with so many terms, techniques and trends out there.Read More
Each year, many brands and wines are launched and while most of them are made for pure pleasure, some have been crafted to make a difference.Read More
Spring has finally sprung and here are 6 must-sip New Zealand wines that are a perfect match for the season of change, new beginnings and life in full bloom.Read More
Father’s Day is this Sunday, eeek! Looking for unique gift ideas that from artisan producers that walk the talk?
Here are some great gift ideas to spoil your Dad this Father’s Day:Read More
#SauvBlanc Day is this Friday and although the world has been turned upside down and there are certainly a lot more important things to worry about right now, we still encourage you to open a bottle of Kiwi Sav on that day to support the hardworking makers around the country.Read More
Organic, biodynamic, natural, Demeter, Bio, Lo-Fi, fair trade…the list seems endless. Wouldn’t it be amazing if the wine industry would adhere to a couple of global standards when it comes to these certifications?
With anything wine related it’s not that straight forward of course and navigating the clean/green wine aisle can add another level of complexity and confusion.Read More
Aromatherapy is trending and so are aromatic wines. Give your diffuser a rest this autumn and sniff and sip through the aromatics wine aisle of your trusted wine retailer instead.Read More
NZ Rosé Day is just around the corner and to make sure you’re not only sipping but also chatting in style we’ve put together a Rosé Q&A for you.Read More
It’s become a bit of a tradition for me to look deep into the crystal glass and predict wine trends for the year ahead. These trends are based on other forecasts, stats and consumer behaviour I’m seeing in our wine marketing projects.
So, here are my top 5 Wine Trend predictions for 2020!
1 | Organic Growth
The organic wine category is continuing to grow, as conscious consumers increasingly demand sustainably produced and organic wines as part of their shift to a more eco-friendly lifestyle.
International research company IWSR is also forecasting that global sales of organic still wine will top 1 billion bottles by 2022, up from 676 million in 2018 and nearly three times the 349 million bottles sold in 2012.
Find out more about the organic outlook here.
2 | Rosé Rules
It seems like old news now but pink sales are still going strong, with New Zealand Rosé wines surpassing Chardonnay as the 4th biggest export wine recently.
With a record number of New Zealand Rosé wines now on offer, finding a Rosé that’s right for you can involve a lot of trial and error. So make sure to check out our latest pink guide here.
Let’s celebrate the rise of Rosé collectively on NZ Rosé Day on 5 February 2020!
3 | Less is More
#dryjanuary is in full swing and with plenty of new non-alcoholic, trendy drinks out there, it has never been easier to stay off the booze.
Health and wellness trends are not only influencing the way we eat but how we drink as well. Low- and no-alcohol wine brands are showing significant growth as consumers increasingly seek better-for-you products, and explore ways to reduce their alcohol intake.
No-alcohol still wine is forecasted at 13.5%, and low-alcohol still wine at 5.6% according to a study released by IWSR in May last year.
Keep an eye on the NZ Lighter Wine initiative and discover some new lighter Sips this year.
4 | Hola Albariño
According to the Real Review, the Spanish variety has been the fastest-growing grape variety in New Zealand for the last four years, growing 27.2% during that time.
And it’s no surprise, given that the outgoing Spaniard is an excellent alternative to Sauvignon Blanc and a delicious match with New Zealand’s extensive seafood offering. Think citrus notes with a touch of spice, subtle saltiness, and uplifting acidity … YUM!
5 | Tech Tools
Technology offers exciting new ways to engage shoppers and wineries are increasingly embracing tech tools including augmented reality, NFC tags, beacons and video to connect with consumers.
Find out more about these tech trends here!