Pretty much every major varietal or wine style has a dedicated day by now. Those grape days or wine holidays are a great way to get your wine(s) in front of new customers by utilising the hashtag and create some themed offers in the lead-up.
Make sure download our Sip Wine Marketing Calendar 2021 which includes grape days, handy holidays and other promo worthy ideas.
Here are 7 easy ways to capitalise on grape days:
1. Use the relevant hashtag in your posts to increase their reach.
2. Share a themed wine offer with your subscribers and followers.
3. Send your wine to media and influencers alongside a great pitch.
4. Team-up with a brand for a giveaway (no wine as prizes!).
5. Run themed tastings in your Cellar Door or live on social media.
6. Create a grape day inspired menu, playlist, style guide, infographic, show reel, riddle, quiz, video, gif, meme, flatlay, infinity pour…
7. Have fun!
Now, make sure you follow Sip Marketing on Insta for more wine marketing tips and grape day fun!